YouTube is the new distribution channel
"I've never had more than 200 people watch a film that I've made," Mr. Goldenberg, 26, said. "Then we had 150,000 people watch our movie in a week. It's pretty crazy."
Ben Goldenberg, producer of White Collar Criminals (2nd place winner in Project:Direct)
Some YouTube stats
(vastly outdated: March 2008 from Digital Ethnography)
Total videos uploaded: 78.3 Million
Videos uploaded per day: over 150,000
Time it would take to view all of the material on YouTube (as of March 17th 2008): 412.3 years
335x150k = 50.2 million since then
Total: 128.5 million
Not just YouTube
Using YouTube
- Create an account/set up a channel.
- Name it wisely (your business or yourself).
- Different account types: Director, Musician, Comedian, Guru and Reporter
- Fill out your profile and link back to your website URL
- Brand your channel (CBC)
- The watch page (video interface)
- Embed (customize player)
- Share & Favorite (expanded share options)
- Commentary
- More info (tags & Category)
- My account
- Set always playback high rate video
- Fill out your profile
Producing & Uploading
Distributing & Promoting
It's all about the social network and Participatory Media (wikipedia)
- Build a presence on YouTube
- Allow embedding, commenting (Viddler has some great commenting features)
- Cross post and integrate (Twitter, Facebook, your blog), but avoid spamming
- Submit videos to social bookmarking and news sites like Digg, Newsvine and del.icio.us.
- Post a widget with your favorite videos in the sidebar of your blog (you do have a blog, right?).
- Submit your videos to the iTunes podcast directory.
- TAKE PART! Comment on others (and always include a link back to your site, if you can)
- Use stats to track your videos & channels. (Insights)
- Pay for premium spot on YouTube (only US right now)
Advertising & Monetizing
Watch and Download
More information
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